- The name of the product
- Content of the product
- A fixed price for the product
The better you can define these things, the more you will meet customers that are ready to buy. And the other way around: The more vague your product is, the better salesperson you will need to untangle the knot in your customer’s head and make it possible to buy from you.
Designing a product is the most important and one of the most difficult things to do. However, do not overthink it and make it more complicated. A product that is ‘too clever’ is hard to understand. Additionally, since you decide on your own product, you can always alter it later if needed.
”We all have great ideas, that will never work”
To make it less complicated you should remember that most “great” ideas fail when they first meet the real world. It will take perseverance to try different ideas, looking for one that works. It takes true entrepreneurship to believe in and try different applications of your idea, even when nothing seems to succeed.
You might not even need a good idea. Curiosity, experience and an ability to see what’s happening will take you far. Sell what you would buy with your own money. Create a product that will sell itself for a second time and one that every customer will sell to the next.